McDonald’s
Our restaurants and our guests count on us – technology solutions need to work smoothly and reduce stress for our employees. The close collaboration between Ray Sono and Interlake has resulted in a well-thought-out product development that has optimised our prize draws, while also ensuring the smooth operation of daily business.
Thomas Elgert, Director Product, Adoption & Innovation | Global Technology at McDonald’s Germany
Our collaboration
Pre-Christmas time, online late at night, about to start: the most popular McDonald’s competition “Monopoly”. We are there too, cheering it on before it goes live and pressing the start button just in time for one of our longest-standing customers to launch his most successful customer campaign. Because for us, the most important thing is that everything works well. The cloud infrastructure under the campaign has to work reliably when millions of enthusiastic McDonald’s customers enter their data and play along – highly scalable, secure and flexible.
Different hands work together to make such a large campaign work. Closely coordinated with the McDonald’s team and in particular with Ray Sono, our creative partner: since 2015, Ray Sono has been responsible for the consulting, conception, design, development and ongoing support of Germany’s widest-reaching digital campaign “McDonald’s Monopoly” and other McDonald’s websites, portals and campaigns.
At Interlake, we make sure that the technical operation works smoothly – with a modern, complex, automatically scalable cloud architecture and a team of experts who are always ready to press the button and ensure that everything runs smoothly. For the secure and peaceful sleep of our customers and partners.
The challenges
High load and data protection
Complex online campaigns run the risk of collapsing under high loads. Because millions of users can quickly access or enter their data at the same time. In addition, customer data is particularly susceptible to security risks in such situations and must therefore be specially protected.
Media discontinuities
The initial situation was a heterogeneous IT architecture for web applications that had grown over several years and was characterised by numerous media discontinuities. This resulted in unstructured data and processes, as well as a high level of complexity in the mapping of new campaigns due to many breaks in communication between the systems.
Management
The management of web applications can quickly become overwhelming in very complex environments. High error rates, stability problems, unclear responsibilities and lengthy implementation processes are just some of the consequences of too little consolidation and complexity reduction.
Our solutions
Rehosting
Migration of various IT systems from Amazon Web Services to Microsoft Azure as well as takeover and consolidation of existing cloud and on-premise solutions using the hybrid cloud management suite.
IT infrastructure concept
Conception, implementation and customisation of the server infrastructure and the backend and frontend, setup and operation for highly scalable and fraud-proof campaign management systems at McDonald’s Germany.
Managed Services & Optimierung
IT operation of campaigns, domains & websites in the backend and frontend. Ensuring IT security and continuous optimisation of web-based IT architectures and ensuring higher performance, security and lower operating costs.
Our added value
Security
✔ Secure transmission and storage of customer data
✔ Fraud-proof voting and protection against attacks through security mechanisms and IT security measures
Complexity reduction
✔ Rearchitecturing by consolidating complex infrastructures into modern modular architectures
✔ Carefree operation of the cloud infrastructure with 24/7 support
Scalability
✔ High scalability and availability of web applications even with millions of accesses and votes
✔ Cost savings by using an automatized up and down scaling of cloud infrastructures
Your consultation offer
Every project is individual and therefore unique. For this reason, it is important to us that we respond to your needs in a targeted manner. In a free consultation analysis, we have the opportunity to help you efficiently.
Simply fill in the form and we will get back to you within one working day (24 hours).
Michael Salzbrunn
Director Cloud Operations
✔ Analyse your challenges and goals with our technical expert
✔ Recognise new ways and opportunities to achieve your goals in the Azure Cloud
✔ You will receive a customised strategy from us
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